The India Heritage Walk Festival 2018 spanned over 20 cities, calling for a visual identity that celebrated diversity while maintaining cohesion. The design used bold colour blocking, regional scripts, and textured backdrops to reflect India’s layered and diverse cultural richness. Each city was uniquely represented through a colour and native-script letter, creating a system that was both local and unified. Traditional motifs, custom icons, and map-inspired layouts added movement and narrative, while deliverables, from invites to social media, carried this vibrant, accessible design language. The result was a dynamic visual story that brought India’s heritage to life across different platforms.