Lakme India Fashion Week
Event Collaterals

Bold Visuals for a 3D Fashion Experience.

For Lakmé Fashion Week’s #BetterIn3D theme, the visual identity fused high fashion with immersive design, creating an experience that was as bold as it was refined. Sharp geometric motifs, layered 3D textures, and stylised model illustrations elevated signage into statement wayfinding. A dynamic colour palette paired with clean, modern typography ensured that every element—from invites to on-ground collateral—struck a balance between clarity and couture. Event invitations carried the narrative forward with crisp compositions, circular text treatments, and minimalist layering over tactile backgrounds, resulting in a sophisticated visual system that celebrated depth, innovation, and design-forward thinking.