PizzaExpress India
Visual Branding

Bold Stripes. Clean Type. Timeless Taste.

The visual brand design for PizzaExpress India reimagines the brand’s iconic black-and-white stripes with a fresh, locally resonant edge. Anchored in elegant typography and bold, high-contrast imagery, the system extends seamlessly across menus, standees, and in-store graphics—delivering timeless sophistication at every customer touchpoint. Minimal accents of turquoise add a refined pop of personality, while the signature stripes serve as a unifying thread, reinforcing brand recognition and visual continuity. The result is a sleek, premium identity that stays true to PizzaExpress’s global design language while speaking directly to the Indian consumer with clarity, consistency, and style.