XSel for Real Estate
Brand Identity

Empowering Real Estate Learning.

The XSel brand identity was created to reflect a future-forward, learner-centric ecosystem. The visual design blends technology and human potential, anchored by a bold 'X' that symbolizes convergence and transformation. A vibrant palette of fuchsia, yellow, electric blue, and violet—combined with circuit-like motifs—captures the brand’s focus on personalization, technology enablement, and outcome-driven learning. Typography choices and iconography maintain clarity and consistency across mediums, while flexible logo applications adapt to both print and digital platforms.